Poster Designing

This is an unfinished design of our poster. The title fits nicely at the top with the release date at the bottom. Once we have our website sorted we will put the url under the release date as well. Depending now on how further editing goes, we might need a tagline to go under the title, something extra for the audience to remember.

However, I asked a focus group for feedback and this is what they said:

• The font colour is perhaps slightly too bright and takes away from the image.
• There is a lot of space round Emily so cropping would be a good idea.
• Again to do with cropping, Emily is quite small and too central - her eyes should be more in the 'golden section' (which is what we'd designed anyway).
• The edges could be faded out slightly more so the audience's eyes are directed straight to Emily.

(The same image is used in these two posters.)

I tried fitting all the necessary information onto the poster, but in the first design especially there is a massive space on the left (which we were going to try are merge a photo but it might look a bit messy), so in the poster on the right I put the tagline there.

Choosing the right colours is really important and in both posters I used a variety of colours to see which work best. I think that the colours in the poster on the right look the best because they're slightly darker. The title should be the brightest though. The tagline also obviously needs to be written and placed correctly.

We also need to sort out the actual photo. I just realised that Emily's hands aren't white like the rest of her skin, which is a problem. The image is also too bright which makes it look quite amateur, but on the plus side it could link in quite well with the photographic side of our narrative. On our final day of filming (Monday 29th) we will try and get a similar shot to use for the final poster.

This image on the left is the image we're using for our website. It seems to make a really nice poster image as well, if we decide we want Emily to be completely shown like this.
The only problem is that there are so many different shades of red, we'll have to try and find one for the title that works. We can try to do this by selecting a colour from Emily's 'blood'.
Another thing to work on in this image is the edges which might need more fading out, especially at the top where the title is.

This image is the same as the previous poster but the colours are slightly edited. Emily's face is a lot paler and more illuminated. The edges are also faded out more. Again I experimented with the colour of the font to try and match it to the image.

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