Website Criteria

What we hate about websites:
- Confusing - too much to read/look at
- Too much clicking to get where you want
- Not aesthetically professional
- No search bar to get exactly where you want
- Unrelated pop-ups and adverts

What we love about websites:
- Clear, legible layout - professional
- Relevant to the topic/product
- Unique style of presentation

Specific Criteria to create a successful website:

Functionality
– Cultural awareness
– Text download order
– Interaction times
– LEGALLY copyrighted
– Intellectual property

Design
- Graphic design
- Typography
- User-design
- Aesthetics
- Professionalism (quality of finish)
- Use of colour
- Layout
- Attention to detail

Content
- Purpose
- Interactivity
- Verbal Expression
- Core issues

Originality
- Creativity
- Distinctiveness
- Multi-sensory/emotional expression
- Predictive research

Overall Effectiveness
- Operational effectiveness
- Communication effectiveness