The tag line at the top is in white so it stands out to the audience. It also creates more fear for the audience as it shows that there is something to fear in the film.
The dark lighting in the house play on the fear of loneliness. The fact that the main character has her back to the dark figure in the background shows fear of the unknown.
The audience are immediately drawn to the main character as they are positioned at the front of the poster, however they are to the left, they will then notice the dark figure in the centred of the poster but at the back which will shock the audience.The setting of the poster also show invasion of personal space as it is in what looks like a ‘normal home’ with the objects on the table.
The actors in the film are written in yellow and in a small font and therefore do not stand out very much. This shows that there aren’t any big actors in the film.
The title is positioned at the bottom of the poster which means it is not the centre aim of the poster but the picture is. The font suggests a ghostly storyline as the letters are smudged with the light.
The tag line bellow the title also creates fear for the audience as it is based on true events.
NC
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