- 90% of the responses were people aged 15-19, which is our target audience.
- When asked what horror film they prefer, 61% of people answered 'Psychological'. 'Slasher/Splatter' was the least favoured, with only 10.2%.
- The results for the question 'What are your biggest fears?' are as follows:
(NB - they could choose a possible 3 answers)
- The most recurring answer to where they would feel most afraid was somewhere 'abandoned', 'isolated', 'alone' and 'dark'. In terms of actual location, 'woods' and 'big houses/buildings (e.g. hospitals)' were frequent answers.
- Their favourite horror films predominantly included films such as 'The Grudge' and the 'Saw' series. We will deconstruct these in further detail to establish why they are most popular.
- Results of what key elements of a teaser trailer are most appealing are stated in the graph (the higher the rating the better):
- The most common answers for what is expected in teaser trailers include 'suspense', 'fast editing' and 'jumpy shots'.
- People do not want to see girls running around screaming, 'fake blood' and bad acting.
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